Leading marketing and communications agency focused on multicultural and multi-generational marketing, the IW Group teamed up with Soolip to conceptualize, design, and produce the outer packaging of a Chinese New Year pitch to luxury chocolatier, Godiva. A rich, chocolate brown card-weight paper became the surface on which the Godiva brand in matte gold foil graced and then accented with a tactile deep burgundy velvet ribbon.

It was a success. IW Group gained Godiva as a client.