Wanda Wen’s unremitting romance with the artisanal and the inherent beauty therein has made the Founder and creative force of Soolip, the renowned stationer and artisanal paper arts boutique born along Melrose Avenue in West Hollywood, California, a true presence in the world of sought-after, hand-styled luxury. A purveyor of all things thoughtful, beautiful and touched by hand, for Wen, no detail is too small, no passion too big. A consummate, creative entrepreneur with a business degree from the University of Southern California, and a curated eye for art and style, Wen spent more than a decade working in New York's fashion industry for designers Perry Ellis and Stephen Sprouse, before parlaying her own passion for the finer elements of style, never trends, into the debut of Soolip in 1995. A showcase of the unique - in paper, graphic and the fine arts, couture packaging, artisanal personal and home accessories, and rare findings, Wen’s specialty boutiques quickly became favored by tastemakers, and the corporate and Hollywood elite. Today, Wen's curated eye and soulful energy, and her and her team's ability to execute is the draw.

For Wen, the nonpareil statement of personal luxury is never of the ordinary but of the art of the hand and heart.  The allure of the artisanal and the unique is evident throughout any product or experience designed and produced under the celebrated Soolip lifestyle brand:  corporate and personal branding and visual identity projects,  stationery and special occasion invitations, a signature collection of cards and lifestyle products distributed in distinct boutiques and luxury spas and resorts,  experiential installations and events.  Wen and Soolip remain the destination for time-honored traditions, elevated tactile communication and curated gift giving reinterpreted for the modern day.