WRAPPING IT UP!

Once again, Daniel Kaner, president and co-founder of Oribe, along with his team -- Sarah O'Leary, Lucy Frothingham and Nicole Cavaliere -- orchestrated an outstanding experiential event inviting Soolip to be present at this holiday launch. At the event, 60 guests of the luxury hair care line had the opportunity to select from five different limited-edition hair care and fragance sets to gift to someone of their choice.

Our wrap team, led by Cruz Arreortua, employed the wrapping technique called Furoshiki which uses cloth as the wrapping "paper." In this case, the cloth was the same custom-designed patterns used on Oribe’s signature packaging designed by Kenyan Fine Art Photographer Thandiwe Muriu. Calligrapher Teresa Walsh added the final touch with gold lustre hand-scribed personalized holiday cards. 

The design, integration and execution were seamless!