Conceptualized, designed, produced, and mailed out a 350-person fan send out in conjunction with the single launch of “Señorita,” a song by Canadian singer Shawn Mendes and Cuban-American singer Camila Cabello, from the deluxe edition of Mendes’ self-titled third studio album through Island Records. A VHS video was wrapped in a vellum overlay featuring supplied art from the Señorita graphic campaign, secured with a round sticker with Señorita branding. Black string-tie containers, with gold foil branding accents, elevated the overall presentation adding experiential and tactile nuances. Final shipping packaging completed with a label featuring Señorita branding, a client-supplied silhouette image of the entertainers.