CLIENT: Rag & Bone
PROJECT: In-store gift wrap experience
As an added-value holiday experience for their discerning clientele, innovative fashion brand, Rag & Bone, hired Soolip Gift Wrap during the holiday season to package client gift purchases. A collection of gift wrap ingredients was thoughtfully-chosen to be in alignment with the brand. A modern, sophisticated offering of smooth, dense paper stock in red, pearlescent ecru, shimmer silver and deep midnight blue, along with the highlight ribbons, glitter curly reed, and nature’s foliage, added festivity and cheer not only to the packages, but was an energetic and attractive live in-store event.