Conceptualized, designed, produced and mailed out a 200-person influencer send-out in conjunction with the hit single launch of “Summer of Love”, by Canadian singer Shawn Mendes. Branded merchandise and curated product was packaged in custom black linen boxes and black velvet drawstring bags, with attention paid to all surfaces for effective and tasteful brand messaging.  That magic always lies in the details lead us to include a diaphanous vellum overlay that greeted the recipient upon opening the boxes, gold shimmer tissue lining, a ribbon tie of the 2-box gift with a gold hand-dyed silk ribbon, and a hand-signed note card from Shawn that finished off the send-out.